IDI/TDI — Globinex Research

Meaningful conversations. Meaningful insights.

Globinex Research conducts In-Depth Interviews (IDI) and Telephone Depth Interviews (TDI) services that uncover the reasoning, experiences, and influences behind participant decisions. Through carefully moderated one-to-one conversations, we deliver qualitative insights that help organizations validate assumptions, refine strategies, and make informed decisions.

In-Depth Interviews (IDI)

Telephone Depth Interviews (TDI)

Expert & Executive Recruitment

Consumer & B2B Research

Multilingual Moderation

Recordings & Transcripts

Why IDI / TDI

Where deeper insights begin

When understanding the reasons behind decisions matters as much as the decisions themselves, In-Depth Interviews (IDI) and Telephone Depth Interviews (TDI) uncover the perspectives, experiences, and context that structured research cannot capture.

Decision-Maker Perspectives

Engage business leaders, industry experts, healthcare professionals, and key stakeholders to uncover informed perspectives and strategic insights.

Complex Topic Exploration

Explore sensitive, technical, or high-involvement topics through flexible conversations that adapt naturally to participant responses.

Consumer Journey Insights

Understand how experiences, expectations, and decision-making influence customer behavior across every stage of the journey.

Strategy & Innovation

Support product development, brand positioning, and business strategy with rich qualitative insights that go beyond survey findings.

Frequently Asked Questions

01. What are In-Depth Interviews (IDI) and Telephone Depth Interviews (TDI)?

02. When should I choose IDI or TDI instead of a survey?

03. What is the difference between IDI and TDI?

04. What types of research are best suited for IDI and TDI?

05. How does Globinex Research ensure quality in IDI and TDI projects?

01.

What are In-Depth Interviews (IDI) and Telephone Depth Interviews (TDI)?

In-Depth Interviews (IDI) and Telephone Depth Interviews (TDI) are qualitative research methods that involve one-to-one conversations with participants. They help researchers explore opinions, experiences, motivations, and decision-making in greater detail than structured surveys.